Mobile Application Marketing
The mobile application doesn’t help a brand if not promoted!
NEED OF MOBILE APPLICATION MARKETING?
People download apps daily, but the truth is that many applications are abandoned or never even used. Chances that you’ve already turned to a mobile app to start your day, whether it’s finding your way to a meeting, logging your fitness routine, or adding the cost of that latte to your weekly budget, & many more. According to Nielsen, apps are now an integral part of our daily life and micro-moments, with people spending an average of more than 30 hours per month in them.1 App plays a vital role in those I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments, and many more. Almost every person uses mobile devices now, from toddlers to seniors. There’s a massive market for mobile apps. For people to choose your mobile app or mobile application out of the hundreds of similar options available – you need great marketing.
They are also a powerful way for brands to build deeper relationships with customers, especially apps that take advantage of mobile application marketing.
Use of Mobile Application Marketing!
Mobile app marketing or mobile application marketing is an advertising medium that can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or help connect a brand with its loyal customers. Together with mobile websites, mobile apps have become essential to both consumers and marketers from every aspect.
App Store Optimization (ASO)
App Store Optimization helps make your app more visible in App Store. It remains a popular way to find new apps, from the latest in gaming to fitness tracking, music streaming, shopping, and much more. App stores are not the only way to discover new applications. People find out about other applications in all kinds of instances while using their smartphones—when they’re engaged in an application, searching for another specific app, watching a YouTube video, or even surfing a mobile website. Search is a significant source for app discovery.
Push notifications are alerts that appear on a user’s mobile device home screen or lock screen. They’re similar to a text message, but a user has downloaded your application to receive them. Push notifications are used to Give a status update or alert (think shipping confirmations),
Notify users about specific or special offers, new features, or a highly relevant app update.
The benefit of using push notifications.
- They can increase user engagement with your application by up to 88%.
- 65% of users with push notification enabled the return to your app within 60 days.
- 50% of users opted in to push notifications and said they find them useful.
In-app messages appear when your users are currently active in your mobile application. In-App Messages are used to Show off specific product updates, Confirm a purchase, Give a personalized recommendation or suggestion or Request a review or rating in an app store.
Advantage of Mobile Application Marketing
It’s not just about the number of your application downloads anymore–although that number matters when you’re launching a new app. Below are some of the advantages of Mobile Application Marketing when you used them to take your business to the next level.
- Retention rate: The number of users who return to your app or application after the first visit.
- Daily/monthly active users: Most essential users who are actively using your app.
- Session length: How much time do your users spend in-app?
How we can help!
App downloads usually peak within the first couple of weeks after launching in the market. But those results are short-lived if your app’s community and marketing efforts aren’t built to last, and you are not using excellent mobile application strategies.
It would be best if you made a long-term plan.
We Bit Binders help you to break your marketing strategy up into pre-launch and post-launch plans. We can also help you with App Store Optimization to help make your app more visible in App Store.