Google AdWords is an advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies. We start with researching well-performing keywords to build relevant ad groups and writing crisp and targeted pay per click ads. At Bit Binders, we take care of the every minutest detail in setting up a Google AdWords campaign for your business.
Being a PPC management agency, our team have seen many marketing campaigns failing in the market, usually due to serious competition, budget issues, and the many intricacies surrounding paid search. We help in creating PPC campaigns that drive traffic, leads, and revenue to small and large businesses that are looking to improve their bottom line.
PPC marketing and management is our passion, and we are very good in the same. Our highly-effective campaigns are based on our clients’ specific marketing and overall business needs. While developing a marketing strategy need, concern and targeting of your potential customer cannot be skipped. We’ll help you in understanding your PPC campaign’s most important analytics so all future digital marketing decisions can be aligned well.
Generally the PPC campaigns are categorised as following:
Google Search Network- Only text ads are shown to the user on the search engine result page. As per Google policy every search engine result page having two section for paid advertisement. On every search engine result page top five results are generally ads similarly the last 5 results of every search engine result page are also ads. This sponsored sections background is always pink in color. Your business advertisement position depends upon the many factors like relevancy score, bid amount, ad snippet quality etc. It is suitable for every service industry pursuing with the goal of lead generation.
Location: Just below the search box.
Payment: Pay Per Click
Google Display Network- In this approach graphical advertisements are shown to the user, your business ads are displayed on the Google display networks channel partners. Here you will be charged on the view basis. Images and videos both can be adapted under the Google display network campaign. Generally suited to those businesses that are majorly looking for the sake of branding. It is also true the display networks campaigns have comparatively better engagement rate than search ads.
Location: YouTube and other display partner.
Payment: Pay per view
Shopping Ads- These are the product advertisements which are shown on the search result page of any search engine. The advertisement is only visible to the user if he or she is looking to buy that product online. The decided bidding amount is deducted on the view basis.
Location: Next to the search box on the search result page.
Payment: Pay per click
Remarketing- While shopping many times happens the customer doesn’t buy the things in first go. Therefore to resolve this issue from online marketing we have a solution ie remarketing. If the user has seen the details of your product it signifies he or she is very much interested in buying your services or product. We store the customer details and ping him again on the other platforms like social media etc.
Custom Targeting- If your business has a database of old clients or potential customers and looking for a solution to target them. Custom targeting is the best approach to adopt here. Give us the available data will showcase them your ads. The main benefit of this technique is almost 95% conversion rate.
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If you need complete professional services for Google AdWords campaign setup campaign management, leads conversions, to track keywords research, website conversion thorough website contact form or calls tracking, retargeting campaign etc Bit Binders is the recommended name in PPC Companies.
We specialize in, SEO, Digital Marketing, Content marketing, Professional web design, web development, search engine optimization (Google, Yahoo Bing), PPC advertising (pay per click), Online marketing and PR publishing websites.