On 11 August 2025, the Supreme Court of India passed an important order about street dogs in Delhi NCR. This decision came after more reports of dog attacks, especially involving children and elderly people. The aim was to address safety concerns while also considering animal welfare.
The Order of the court
- All street dogs in Delhi NCR must be removed from public areas and placed in shelters within eight weeks.
- This order was given by a bench led by Justice J. B. Pardiwala and Justice R. Mahadevan.
- The Court said public safety comes first, even above the existing Animal Birth Control (ABC) Rules, which normally allow vaccinated and sterilised street dogs to return to the same location.
- Anyone trying to stop this process could face strict legal action, even contempt of court.
- The decision came after over 2.2 million dog bite cases were reported in India in 2024.
Why It Matters
This ruling could change how India handles street dogs. The challenge will be to balance:
- Compassion for animals – making sure dogs are treated humanely.
- Public safety – reducing attacks and protecting vulnerable groups.
Animal welfare groups, local communities, and policymakers will now need to work together to find solutions that keep both people and street dogs safe.
Saving Street Dogs: How Online and Offline Campaigns Can Work Together
As a digital marketing agency, we’re speaking up for street dogs. Here’s how offline and online campaigns compare — and why combining them can save more lives.
Why We’re Speaking Up for Street Dogs
Recently, the removal of street dogs from public areas has become big news. Many animal lovers, NGOs, and citizens believe this approach is not the right solution. Instead of removing them, we should focus on rescue, treatment, sterilisation, and adoption.
Street dogs are a part of our community. They protect our lanes, wag their tails at neighbours, and deserve compassion. Whether it’s a stray dog rescue near me or adopting a stray dog, every step counts.
Comparing Offline and Online Campaigns
| Factor | Offline Campaign | Online Campaign |
| Reach | Local neighbourhoods, schools, community events | National and global reach through social media, blogs, and search engines |
| Connection | Face-to-face talks create personal trust | Photos, videos, and stories connect emotionally with large audiences |
| Speed | Slower but builds strong local support | Instant spread — content can go viral within hours |
| Cost | Higher for printing, venues, and travel | Lower per reach — ads, SEO, and influencer help |
| Examples | Adoption drives, street walks, rescue operations | Hashtag campaigns, reels, YouTube rescue videos, blog posts with “street dog rescue near me” keyword |
How to Use Both for Bigger Impact
- Start Offline: Organise an adoption camp or awareness walk in your city for street dogs.
- Go Online: Share videos and photos with captions like “Looking for adopting a street dog? Join our rescue event this weekend.”
- Offline Follow-up: Distribute flyers in your area about humane dog care and adoption.
- Online Push: Run targeted Facebook or Instagram ads using keywords like “street dog rescue near me” to bring more visitors to your event.
Our Commitment as a Digital Marketing Agency
We see campaigns as more than promotions — they are powerful tools for change. In the ongoing discussion about street dogs, we believe the focus must shift toward kindness and community action. Rescue, rehabilitation, and adoption are the real solutions, not removing animals from the only homes they know. By combining creativity, data, and compassion, we aim to give street dogs a louder voice and a safer future.
Your Action Steps:
- Share real rescue stories online to inspire others.
- Attend local adoption camps and bring friends or family.
Together — on the streets and on our screens — we can protect and care for every stray dog that calls our neighbourhood home.
How to Promote This Cause Online
Here are the best ways to make sure your street dog campaign reaches thousands of people:
Social Media Campaigns
- Create Instagram Reels of rescue stories.
- Use hashtags like #AdoptDontShop, #StreetDogRescue, and #StrayDogLove.
- Post before-and-after rescue photos to show transformation.
Facebook & Instagram Ads
- Target people in your city who are interested in pets, adoption, or animal welfare.
YouTube Awareness Videos
- Make short clips showing rescue operations, vaccination drives, or adoption stories.
- Add donation links in video descriptions.
Blog & SEO
- Share educational content about sterilisation, adoption, and rabies prevention.
Influencer & Celebrity Support
- Collaborate with pet vloggers or animal welfare activists.
- Ask them to share your cause with their followers.
Online Fundraising Platforms
- Start a donation drive on Ketto, Milaap, or GoFundMe.
- Share the link on all social media profiles.
Email Newsletters
- Send updates to supporters about new rescues, adoption events, and donation needs.
