What is user-generated content and why does it matter for your business?
User-Generated Content (UGC) is a buzzword in the digital marketing space, but what does it mean? Simply put, UGC refers to any form of content—text, images, videos, reviews, or testimonials—created and shared by people, rather than brands. From social media posts to customer reviews on e-commerce sites, UGC is a powerful tool that can help…